I learned something this weekend— how to get and redirect attention.
While helping a local volunteer fire department with its car wash fundraising event, I agreed to put on a firefighter’s turnout gear to attract the attention of passersby. I prefer helping by washing cars or being behind a camera rather than drawing attention to myself, but it was for a good cause. Since the station had a sandwich board with neon green posters announcing its car wash, I thought it would be a good idea to stand across the street.
I realized that by drawing attention to the opposite side, I was drawing attention to myself instead of to the station and the car wash. Hey, I had very little experience doing that kind of thing, but now I know. I did eventually stand by the neon green signs, which was much more effective.
I hate writing this next part, but I can’t leave it out and still get the complete point across. And by the way, I am not fishing for compliments, ok? So don’t embarrass me… please? That reminds me of a quote.
“You better be very careful fishing for those compliments. You might not like what you catch.” —Steve Cobb, pastor in “The Deacon”
Ok, so years and years ago when I was 20-something, an out-of-state visitor to the church I was attending, asked me out on a date. I accepted even though he was quite a bit older than I. While strolling along a sidewalk after dinner, we talked about our faith in Jesus and future plans. He turned to me and told me that God had given me the gift of beauty. Although I feel pretty some days, I don’t think of myself as being beautiful or having a gift of beauty. Anyway, he said that God could use it to help point people to Him.
Although outer beauty can capture attention, it can also keep it for itself. Although I, like any woman, long to be considered beautiful in someone’s eyes, what I desire most is an inner beauty that reflects the love of God, because that is true beauty. He’s still working on me.
One of the things I have learned in life and the blogging world is people are drawn to images more than just words, and through the stock photography business, I have learned that people are drawn to faces more than to mere objects. Photos with people are much more profitable, because companies know that customers are drawn to faces, especially happy ones. So even though the fire station had signs posted, and even though they were neon green, having a person either holding a sign or drawing attention to the signs and event is much more effective. In the same way, although billboards, funny church signs, and religious tracts may draw some attention, what is much more effective is love… personal interaction that draws attention in His direction and not just to ourselves. After all, Jesus has so much more to offer.